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El @PorscheRaces @porscheeveryday @porschemadridn Cayenne Coupé MY 2020 contra sus rivales BMW X6, Mercedes GLE Coupé y Audi A8 #Porsche #CayenneCoupe #Rivals #SUV .¿Con cuál te…
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There has been a lot of work going around inside Audi India, particularly in 2020. As most of us are aware of the launches that took place from the brand this year, ranging from the RS Q8 to the recently introduced Q2. All of this is done in order to counter the drop in demand that the German automaker has experienced in the last couple of years in India. Audi have been struggling off late to mount a challenge to the other brands coming under the “German big three”, which includes BMW and Mercedes-Benz. The automaker was in fact leading the two in terms of sales for three consecutive years, ranging from 2012 to 2015. All of a sudden the other two caught up and Audi today have fallen a bit backward in terms of strategic planning and mobility for the future. The formative years and the rise of the brand in India. Audi came to the Indian market in the 2007 model year. In fact, it was the last of the German trio to enter the Indian market, with Mercedes-Benz and BMW coming here precisely in 1994 and 2006 respectively. In an attempt to spark brand recognition and make some sort of connection with cricket-crazy India, Audi hyped up the iconic Audi 100 that Ravi Shastri had won for taking the ‘Champion of Champions’ title at the 1985 World Championship of Cricket held in Australia. Audi launched the A4 back then which remained to be its bestselling model in India for more than a decade. While the initial start was quite good, Audi came in to its zone by 2012-13. The data below signifies the cars sold by the German big three in two different time periods: Number of vehicles sold in the 2007-08 financial year (in units), Audi - 451 units. BMW - 2162 units. Mercedes-Benz - 2895 units. Number of vehicles sold in the 2012-13 financial year (in units), Audi - 9350 units. BMW - 8471 units. Mercedes-Benz - 7015 units. From the above data, we can notice the rapid strides that Audi India have taken which has reaped rewards within five years of its entry to the market. It can be credited to the automaker occupying most of the sweet spots available in the luxury market back then. Cars such as the A6, Q5 and Q7 turned out to be great success stories and the A8 was not that far behind. Their focus and strategy was almost spot on and Audi India had quite a few launches planned thereafter. One of their points in their upcoming gameplan was to give more priority to SUV bodystyles, followed by sedan and hatchback ones. This led to the launch of the much-awaited SUV, the Q3 Sport in mid-2013. The Q3 Sport was an affordable Audi which costed at around Rs.27 lakh. While rivals such as BMW and Mercedes-Benz were busy bringing in expensive, high-end hatchbacks in the form of the 1-series and A-Class respectively, Audi promoted the Q3 Sport as a very clever and affordable product instead of bringing the A3 Sportback during the day. Thus, the Q3 Sport virtually had no rivals from the other two brands for almost two years and the early mover advantage worked quite well for Audi. Back then, it looked very much like Audi had found out the winning formula and were spinning rings around the competition. The Q3 Sport was followed by regular updates for their existing models along with attractive discounts and financing schemes offered on them. Also notice the ‘top-down’ product strategy that was in place back then, which established Audi as quite an aspirational brand in India. The sharp decline and learning it the hard way. Audi came into 2015 as the leading brand of the German trio in terms of sales numbers. But what transpired thereafter turned out to be a major turning point in their India operations. Firstly, Audi barely bought forward a new model launch, with most of them being updates of existing models. Even though they were updates, the cars launched back then featured only cosmetic changes and their interiors remained more or less the same. The Q7 and A4 got a mid-cycle facelift which was a good move given the intense competition that existed. Other than that, Audi were relatively quiet and dropped down a bit in terms of their standard. There was also a lot of uncertainty going inside the Volkswagen Group when it came to their India operations. Audi back then were leading the brand surge from the group but the lack of intent from their top bosses in Germany made sure that the other two can catch up. It was not long before Mercedes-Benz got the better of Audi with their large model line-up, only bettered by Maruti Suzuki. Mercedes-Benz dispatched Audi as the best luxury car maker in India, a title which it holds on to even today. Now coming to Audi, their other models like the Q3 Sport and A6 started to feel its age and that was not a good sign. Audi realised it and planned to launch their updates as soon as possible, but the damage had already been done. One of the most important launches for them was for the next generation Q5 in 2017, which did quite good compared to the BMW X3 and the Mercedes-Benz GLC. But Audi had to rub its success to its other marquee products, which it failed to effectively do so. The Volkswagen Group were embroiled in the dieselgate controversy in 2015, which took the steam out of their brand reputation. In order to counter that, brands coming under the group such as Audi were temporarily selling their cars only in petrol, with question marks being applied over the purity of their diesel motors. Although this was a minor factor affecting the operations of Audi India, it was one nevertheless. This was a spanner in the works of Audi India along with the other brands coming under the Volkswagen Group who operated here. Audi were also replaced by Skoda last year as the brand heading the India operations of the Group, much to the dismay of their executives here. All of that reached its peak in 2019, with Audi falling far behind BMW and Mercedes-Benz in terms of sales. Number of vehicles sold in the 2018-19 financial year (in units), Audi - 4,594 units. BMW - 9,641 units. Mercedes-Benz - 13,786 units. Looking at the above data, you can notice that Audi India have lost more than half of their market share in a span of only 6 years. This kind of signifies the unforgiving nature of the Indian luxury car market and how the competition has matured over time. As always, this is not quite the end and there is always light at the end of the tunnel for any brand having their struggles, in particular Audi India. What next for Audi India and how can they counter the drop in demand? Before answering this question, it is clear that the future of Audi in India is very much secure. The brand will not look to exit our market anytime soon and it has certainly done a fair bit in bringing out a few product launches in 2020. Starting from the RS Q8 before the nationwide lockdown, Audi have launched three more products with the recent one being the Q2. If reports are to be believed, Audi are not done yet for 2020 and are planning another upcoming launch. It will be the updated S5 Sportback which was launched internationally last year. Looking at the recent launches, we can assume that Audi India are serious on taking back its crown from Mercedes-Benz as the best luxury carmaker here. There is also a lot of development going on, primarily for providing help to its sister brands such as Skoda and Volkswagen. But the main problem that Audi face is to convince the target audience, mostly the neo-rich that the brand is still worthy enough. It remains to be seen what sort of an approach will the automaker take in order to get back its charm in the market. Coming to another part of the question, how can they counter the drop in demand? In my opinion it will be wise to move outside the luxury car space in order to find new buyers, maybe by developing a new product inside out, particularly for a market such as ours. This could form a sweet spot in the market which in turn can be capitalized on the basis of being the pioneer of the space. Picture Credits: Autocar India and Indian Express. Thank you.
It depends on which model you consider. Overrated models : CLA-class, B-class, SL-class (it used to be one of my favorite Benzes, but the current one is simply as underwhelming as it gets), GLE-class (2018 model year), GLE-class coupe (2018 model), GLS-class (2018 model year), GLA-class Okay models : A-class, C-class (except the AMG versions), GLC-class, GLC-class coupe, GLS-class (2020 model year) Unassailable models : AMG C63(s), E-class, S-class, S-class coupe/cab, AMG GT coupe/cab, GLE-class (2020 model year), CLS-class Outliers : G-class, AMG GT 4 doors Remarks : (i) I claim the 2020 GLE-class is unassailable, yet the 2020 GLS-class is only okay. Why ? Because the GLS-class is barely a longer and uglier variant of the GLE-class sold at a much higher price. It is not really the S-class of SUVs, unfortunately. The S-class of SUVs is, as of now, unfortunately, still the Range Rover. (ii) The S-class is possibly the best car in the world. Unless it is the all new Audi A8, or the Bentley Continental GT.
Mercedes makes the best luxury limousines. This S560 is the best car in its class and if you want some of the best performances for a limousine, the best option (out of anything produced by Audi, BMW, or Mercedes) can be this AMG S63 or even this AMG S65, which sadly will no longer be produced in the very near future and if you want even more luxury you can opt for the Mercedes-Maybach S650, which has no Audi/BMW counterpart, and in my opinion is on par with the Rolls-Royce Phantom and the Bentley Mulsanne I happen to think that BMW currently makes the best luxury SUVs, namely the X5 and the X7. They just look so much better than their Audi and Mercedes counterparts, and their quality is second to none. While the upcoming GLS-class is much less luxurious than the current S-class (which it is supposed to SUVize), the interior of this X7 is way better than that of the 7 series, and the X7’s front grill is much less awkward than that of the upcoming 2020 7 series. Mercedes makes the best luxury coupes, like this S560 And also the best luxury cabriolets, like this S560 and also the best sports cars, like this AMG GT The BMW M850i and the upcoming BMW M8 are equally excellent cars that combine sport, luxury and a gorgeous design in a way only BMW can (but I do not particularly like its interior) This Audi A8 is the most technologically advanced car you can buy, possibly (but it is still less good than an S560). Tragically, it has fake exhaust tips, which is a crime and the upcoming Audi RS6 should be the very best in its class, if it is a dignified sequel to its predecessor
In the year 2019 , Audi expected to launch their 8 or 9 upcoming models for the INDIAN roads. In which they have 3 sedans , 5 SUV ,and one coupe.. 1.AUDI A6 2019 (60 LAKHS) EXPECTED DATE:-15 AUG 2019 2.AUDI A8 2019 ( 1 Cr.) EXPECTED DATE:- JULY 2019 3.AUDI Q3 2019(40 Lakhs) EXPECTED DATE:- 15 AUG 2019 4.AUDI TT 2019 ( 88 LAKHS) EXPECTED DATE:- 15 AUG 2019 5.AUDI Q2 (30 LAKHS) EXPECTED DATE:- OCT 2019 6.AUDI E-TRON (1.5 CR) EXPECTED DATE:- NOV 2,2019 7.AUDI A7 2019 (90.5 lakhs) EXPECTED DATE:- 11 NOV, 2019 8.AUDI Q7 ( may be in 2019 or in 2020) EXPECTED DATE:- NA THANK YOU!!
Volkwagen Phaeton and Bentley, Source: Reditt You do not need to be an auto-insider to know that all that you see at first glance is just part of the whole picture. First of all many luxury cars are simply regular cars in better packaging. Take for example offerings from Volkswagen. Many platforms are shared, and there are glaring examples where there even is overlap between lower end models having more equipment than high brand value equivalents. The Volkswagen Phaeton, though very expensive and really more than a true luxury car was built on the same platform as a Bentley in it’s first generation,. Bentley also is a Volkwagen owned Brand. The Audi A8 also used that same platform. But the Phaeton actually was hand built and the Audi A8 was not. The Phaeton was in some ways more special than either of it’s stablemates. Back in the mid-2000’s this was done and really you could see the resemblance. The same was true for Volkwagen Toureg and the Porsche Cayenne. Today, they have gotten better at disguising this, as the platforms are already intended for this purpose of sharing, as opposed to before where new models had to adapt to the platform or architecture as variants were made. Sharing platform and architecture is just the beginnings of many things about luxury cars that are really not so well hidden much of the time. MQB Platform shared with VW and Audi. Source: Autoevolution. Engines are now very software dependent. So the same engine can be used, but it’s overall performance can be tuned out for lower level brand names. Of course there are a few mechanical items which also go missing, yet overall the software is the main component. Again, the Volkswagen Group comes to mind and especially their 2.0 Liter Turbo Engine. In an Audi it will produce more horse power than in a Volkswagen or Skoda. In fact even in the Volkswagen branded cars, the same power plant can yield 20% more power in an Arteon than a Passat. So it should come as no surprise that there are ways out there to increase power on a conventional Passat after purchase. Incredibly, one may find more features in a Mid Range car than with a Luxury Car that does not have all the option packages checked out. This includes safety equipment a lot of times, but the kind which runs on Aritfical intelligence and is computer dependent as opposed to design dependent. Luxury Cars which do not share platforms tend to have better crash designs and even without technologies like Lane Assist and Intelligent Cruise Control, they can still be better in accidents. Better steel may also be used in a Luxury Car along with gradation of steel densities to create optimal crash safety. Crash Safety, Landrover Discovery 2017, Euro NCAP. The place where there simply is no comparing is inside the car. Luxury Cars use better materials and better sound deadening. It is not the 1980s when Cadillac tried to re-badge a Chevrolet Cavalier as a Cadillac Cimmeron, though the car still sold fairly well. Today even entry level luxury cars, may employ hydraulic shocks and better vibration control. There is no denying most of the time, the ride is better and quieter. Handling may or may not be better, as a sporty mid range cars can easily better a Luxury Car with no sporting intentions. For most people, the driving experience of even an entry level luxury car will be better than a fully loaded mid range product. The reasons are found through out the car, but I notice the quality of the seat designs matter a lot, even if less room is available in the smaller luxury car. 2020 Range Rover Evoque Interior, with Ambient Lighting in Cloud color Combination. Entry Level Luxury Cars and SUVs may be the best balance of cost and sophisticated design for a person who does not require a large vehicle. In all reality most people do not use their brand new car for hauling large and potentially damaging items for the car. This equation changes if there are children involved, and then price differential makes buying a full size SUV from a Luxury Car Maker something to think about. The price difference between a Landrover Discovery Sport and a full size Discovery can be 20-30k in real world optioning. On the other hand they could go and get a Honda Passport for nearly the same price as smaller Discovery Sport. They are not comparable feature wise or in driving dynamics, but the Honda is still a very good product. The logic is the same for a BMW or Mercedes and they may be even more costly. Each person has their own reasons for buying the car they do. It is important to realize that there never have been more affordable entry level luxury choices as there are today, so if the needs and utility add up, the choice to for being in a prestige brand is not as big a jump as it was a generation ago. 2020 Landrover, Ranger Rover, Evoque.