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Which car is the most luxurious car in the world?

Top Gear's top 10: luxury cars We put our sensible hats on to bring you the 10 best luxury cars out there 1.Jaguar XJ Jaguar’s futuristic range-topping saloon remains a striking car, even three years after launch. For 2014 it was tweaked, with subtly honed suspension settings, better sat nav, a standard eight-speed auto with stop-start plus big improvements in diesel efficiency. Now it’s been facelifted again, with revised engines and interior tech, full-LED headlights and more distinctive ‘J-blade’ daytime running lights. The XJR is still around, with its 550bhp supercharged 5.0-litre V8 and Merc-AMG-like attitude. But now there’s a R-Sport model for those who want the looks but not the fuel bills. There’s a new top-of-the-line Autobiography trim too, for those who like to spend no less than six figures. 9.Porsche Panamera The all-new, second-generation Porsche Panamera. Yep, really. All of its parts are new, even if it does just look like a facelift. Albeit a very successful one: the Panamera has finally grown into its skin, and wears its 911 styling cues better than ever. You may disagree, but we think it looks pretty darn good. 8.Bentley Bentayga £133,100 – £196,590 It’s what happens with the might of the VW Group megazords together to combine all its tech and toys in one ultimate SUV. The Bentley Bentayga is the Crewe marque’s first SUV, and if you we’re being cynical, you’d immediately point out that underneath, this car shares some of its roots with the likes of the Porsche Cayenne, the Audi Q7, the Lamborghini Urus, and indeed the VW Touareg. But being a Bentley, it has to be faster than the Porsche, more luxurious than the Audi, more refined than the VW and better off-road than the Lambo. Excess all areas. And you know what? Bentley has succeeded. We can debate the morality of two-tonne-plus SUVs versus their popularity forever, but there’s no doubt that the Bentayga is a tour de force. It’s been around since, so there have been several models of Bentayga so far. The original was the standard W12, powered by a 6.0-litre bi-turbo engine good for 605bhp. That’s now been superseded by the Bentayga Speed, which uses a redeveloped version of the same engine to achieve 626bhp. Too profligate? If you were quick ,you could have got hold of the first and only diesel Bentley ever made: the Bentayga diesel, which used Audi’s 430bhp electro-turbo V8 derv. A magnificently rangey and torque-rich experience, the tide-turn against diesel saw the model killed off in Europe, effectively replaced by a V6 petrol a plug-in hybrid model instead, bolstering the Bentayga’s eco ranks. Sort of. There’s also a V8 petrol model, which is probably the sweet spot of the range, as it is with most Bentleys, truth be told. All Bentaygas are of course four-wheel drive, all weigh north of two tonnes, and all of them seat five people. Apart from the ones optioned like a private jet to seat four instead. Prices? From £130,000, if you avoid the options. As if you would… 7.Rolls-Royce Wraith £251,240 – £288,410 The Wraith is billed as “the most powerful and dynamic Rolls-Royce in history”. The first bit is easily dealt with: a turbocharged 6.6-litre V12 sends 624bhp to the rear wheels, ten per cent more power than you’ll find even in the new Phantom and Cullinan. As for the most dynamic? Well, you’d argue that’s not difficult, given Rolls has long mastered the art of hefty, comfy cars that are designed to soothe not scintillate. But the Wraith is based upon the Ghost limo, so it’s hardly got a sporting chassis at its core, though its rear axle has been widened and its wheelbase shortened. “The car’s suspension has also been tuned to minimise body roll and discreetly amplify feedback when cornering,” says Rolls, “while steering weight is heavier at high speeds and lighter at low speeds adding to the spirited drive.” Achieving those high speeds ought to be a doddle; with two turbos, the Wraith has a ginormous 590lb ft of torque available from 1,500rpm, enough to shift its 2.4 tonnes to 60mph in 4.4secs. Quicker than hot hatches with not dissimilar power-to-weight ratios, and quite startling to experience in something with lambs’ wool floor mats. Indeed, it may be the most sporting Rolls ever, but it’s still dripping in luxury. There are four finely proportioned seats, sumptuous materials across most surfaces and head- and leg-room aplenty, even in the rear. Don’t worry, the front seats electrically whirr forward to allow anyone climbing into the back some extra grace. Its £250,000 starting price really is just the start, too. Few Rolls-Royces leave the Goodwood factory without first having been made fully bespoke to their buyer’s needs; colour-matched inside and out, fibre-optic star headlining fitted, the full works. Half the fun of having a Rolls-Royce isn’t driving it (or being driven in it), but the buying process itself. The Wraith is now one of the oldest Rolls-Royces on sale, having arrived in 2013. The Ghost it’s spun from landed in 2010, and its drop-top sibling – the Dawn – started production in 2015. While the new-generation Phantom is sold only as a saloon, the Wraith is the car of choice if you want your Rolls-Royce to take the form of a two-door coupe. 6.BMW 7 Series Well, it used to be the ultimate BMW. A 7 Series was the undisputed flagship. But is that the case any more? Especially now that the X7 exists – a luxury limo in the (ghastly) shape of a seven-seat SUV. There’s the new 8 Series too, which will spawn a four-door saloon version – with an M badge. Certainly, there are other BMWs vying for the title of boss of the family. Meanwhile, BMW’s been listening to what its customers wanted from the 7 to beat the likes of the Mercedes S-Class (traditionally the class-defining leader in the limo set) and the Audi A8. And, what they came up with was a triple-threat approach. “Make it more imposing, make it look more different to a 3 and 5 Series, and give us more novelty features,” said the customers. Well, we can probably tick off tasks 1 & 2. The new 7 Series is a mildly terrifying looking object, thanks mostly to slimmer laser headlights framing a grille that’s 40 per cent bigger than the last version. No kidding. The whole bonnet is 50mm higher to squeeze in the mega grille, all in the name of giving the car more road presence. Lower down, the bumper now has cleaner, slipperier aero, diverting draughts into the front wheelarches and back out again by newly vertical ‘air breather’ vents, which reduce drag. Boy is it bluff to look at. A BMW caricature. In a hall of mirrors. Round the back, the LED lights are now more angular and their lighting elements animate and ‘scroll’ across the car. Apparently the boss of BMW Korea hugged the designers when they demonstrated this, so grateful was he that this gimmick – sorry, novelty – had been built in. Oh, and there’s a full-width light bar at the back, like every other German car these days. Are you not convinced? Are you wretching over your screen? Well frankly, unless you’re in China, BMW doesn’t give a monkey’s. In China, the 7 Series has a 40 per cent market share, and the big grilles and XXL chrome is bang-on for Asian tastes. BMW says it’s also had bags of positive feedback about how the car looks from American and European customers. They seem to be quite difficult to track down, though… Inside, the 7 has been gifted a new centre console layout with flush glossy buttons from the 8 Series, and the new digital dials from right across the BMW range. The highlight is the bodyshell. BMW made use of techniques and production methods devised for the i3 and i8 to trim 40kg from the 7’s chassis, which incorporates bits of carbon fibre (some as long as a normal-sized bloke is tall) for added stiffness, strength and lightness. All told, the new 7 is some 130kg lighter than the old car. A net 200 if you factor in all the added kit, which weighs 70kg by itself. Powertrain wise, the biggest improvements come in the 740Le plug-in hybrid, which can now go up to 36 miles on a charge, thanks to a 40 per cent increase in battery capacity. There’s also an entirely new, and utterly glorious V8, in the 750i, which is great news for American customers but of little note in Britain, where it’ll incur more tax than a cross-channel ferry. The M760Li V12 lives on, albeit dropping below 600bhp because of pesky new particulate filters strangling the power a touch. We doubt you’ll notice. 5.Audi A8 £70,785 – £104,590 A big, important barge of a thing relatively few will buy, and a technical achievement few have the resources or engineering might to match or surpass. It’s the new Audi A8 – the cleverest Audi of all. And so it should be, because if you really want to see what a manufacturer is truly capable of engineering, you look at its flagship. And the A8 is and always had been Audi’s, which is why the new one gets a load of tech’ we haven’t seen before, but almost certainly will on future A6s and A4s. Tech’ like ‘Traffic Jam Pilot’, which delivers “conditional level three autonomy” by taking complete control of the steering, brakes and accelerator on motorways and dual-carriageways. Or the new infotainment system, which pairs Audi’s ‘Virtual Cockpit’ instrument cluster with two touchscreens for a largely button-free centre-console. Much of said tech’ can only exist for the 48-volt, water-cooled electrical system that technically makes the A8 an ‘MHEV’, or ‘mild-hybrid electric vehicle’. This all takes some explaining, so more later. More too on the interior, which because the new A8 is bigger than the car it replaces – longer by 32mm and taller by 13 in either short- or long-wheelbase (which adds another 13cm of rear legroom) – is suitably spacious. The car’s heavier too; for all the aluminium, CFRP and magnesium Audi promises it’s used in the more rigid ‘Space Frame’ chassis, it’s almost 100kg up on the old car and lardier than either of its main competitors, the (relatively) featherweight carbon-cored BMW 7 Series and Mercedes S-Class. So in the short-term anyway, it’s not massively quick. For starters Brits get a 3.0-litre V6 in either petrol or diesel. An ‘e-tron’ plug-in hybrid (with wireless charging) will follow along with a W12 and 4.0-litre diesel V8. And the one you want is… 4.Bentley Continental GT There’s a key point in Bentley’s timeline that we can call BC: Before Continental. So vital was the first Conti GT – not only for sales, but setting a template and tone for the whole brand – that you could easily argue that were it not for the two-door coupe Bentley might very well not be with us today. The most successful luxury car of modern times? Quite probably. And now it’s into its second generation. It must sell well, and it must still be the focal point for the whole brand, to embody what a Bentley is while the Bentayga SUV makes the big bucks elsewhere in the range. It’s a handsome thing, the new Conti GT, at least in profile, where the front wheels have been shifted forward to improve the weight distribution and drop the engine lower and further back in the chassis. In fact 55 per cent of the weight still sits on those front wheels, but there’s less of it than before – the body alone is 80kg lighter, helping the new Conti GT weigh ‘only’ 2,244kg. But Bentley has made no secret of the fact that a heavy kerb weight actually helps deliver the road-crushing stability and momentum that characterises the way its cars drive. They’re knowingly hefty things. Powerful 48v electrics from the Bentayga are used – among other things – to manage the suspension, with actuators on front and rear anti-roll bars combating body roll. The set 40:60 power split is now fully variable and actually sends 100 per cent of torque to the rear wheels as often as possible to the benefit of fuel efficiency and emissions. There are two engines to choose from. Cheapest is the V8, a 4.0-litre twin turbo offering up 550bhp, a 4.0sec 0-62mph time and 198mph top speed. Another eleven grand upgrades you to the big-boy 6.0-litre W12 engine. Basically two V6s on a common crank, it’s carried over from the old Conti albeit modified enough for Bentley to declare it the ‘most advanced 12-cylinder engine in the world’. It features cylinder shut off under light loads, while also producing 626bhp and a thumping 664lb ft of torque from a mere 1,350rpm, maintaining that through to 4,500rpm. Performance is better: 0-62mph takes 3.7sec and its top speed is 207mph. Both versions powering all four wheels through an eight-speed gearbox and, should be feel like behaving uncouthly, via a launch control system. Standard specification includes full Matrix LED lights, a 12.3in central touchscreen, wifi, head-up display, night vision, a 650w stereo and 21in wheels. Pricing starts at around £150,000, putting this in direct competition with the likes of the Aston Martin DB11, Mercedes S63 Coupe and Ferrari Portofino. But you won’t be spending that. You’ll be spending much more, getting the stitching to match your shoes, the wood to match the office in your third home, and so on. This is a car made for the bespoke treatment. 3.Rolls-Royce Phantom Since the first Phantom appeared in 1925, Rolls-Royce Motor Cars has had its ups and downs. When the outgoing Phantom appeared at the stroke of midnight on January 1st 2003, the company even called it ‘the last great automotive adventure’. Maybe that should have been penultimate, because we’ve just driven the new car, and as internal combustion most likely won’t be around in another 14 years’ time, this really could be The One. Rolls-Royce reckons the Phantom is the barometer by which everyone else in the world of expensive luxury goods measures themselves, so the bar isn’t just raised here, it’s bejewelled and platinum-plated. You know when someone claims to be ‘the Rolls-Royce of watches/furniture/granite-kitchen-worktops’? Well, this is the Rolls-Royce of Rolls-Royces. Rolls says the Phantom’s new spaceframe structure is 30 per cent more rigid than the previous model, a figure that rises significantly in key areas such as suspension and gearbox. This new structure, coincidentally, offers sufficient flexibility to underpin the next wave of Rolls product, its SUV included. The chassis gets an all-new suspension setup, with a double wishbone configuration on the front, a five-link axle at the rear, adaptive dampers, and active anti-roll bars. It’s also the latest car to benefit from four-wheel steering, whose three degrees of counter-steer help shrink the car’s heft at higher speeds, as well as improving low-speed agility. The Phant’s air springs feature bigger chambers than on any previous Rolls, and the tyres are specially developed Continentals whose structure incorporates 2kg of sound absorbent material. There’s 6mm-thick, dual-layer double glazing windows all-round. The body-in-white features the largest-ever cast aluminium joints to enhance sound insulation, and overall the Phantom carries more than 130kg of sound-deadening material. There’s double skin alloy within the floor and on the front bulkhead, into which a foam and felt layer is squeezed. There’s more insulating material in the headliner, doors, and boot cavity. All of this contributes to the car’s 2,560kg kerbweight (2,610kg if you go for the long ’un, which adds 220mm to the wheelbase), but that’s surely an irelevance. As well as monitoring body and wheel acceleration and steering inputs, a stereo camera mounted in the windscreen reads the road ahead to effectively erase surface unpleasantness before it’s allowed to upset the occupants’ Dom Perignon. The new Phantom also features so many assistance systems that the heart of its electronic architecture is the single largest component produced by the BMW Group. 2.Range Rover £81,785 – £177,485 Arguably the definitive big, luxury SUV. Frequently imitated, but rarely bettered or even equalled, the Range Rover has been around since the early Seventies. And even though that means it’s only a couple years shy of its fiftieth birthday, the Rangie is still only in its fourth generation. Admittedly the fact the first-gen (later known as the ‘Classic’) lasted for more than two decades skews that figure a bit. But still… The current car was launched in 2012. It debuted a new aluminium monocoque that cost the company a billion quid or so to develop. So even though it’s bigger than the car it replaced, it’s lighter by in some cases almost half a tonne. That means it’s faster, tangibly better to drive and more efficient. And with the 2018 facelift comes even more efficiency, thanks to the introduction of the P400e plug-in hybrid, which pairs a 296bhp, four-cylinder petrol engine with a 114bhp electric motor for 64g/km of CO2, a claimed 101mpg and 31 miles of all-electric range. The P400e replaces the SDV6 Hybrid (a conventional, non-plug-in hybrid with the 3.0-litre V6 diesel and a small electric motor) in the line-up, but V6s and V8s in petrol and diesel (with up to 557bhp for the flagship, 5.0-litre supercharged V8 petrol) remain available. All are linked to an eight-speed automatic gearbox and all-wheel drive with the deeply clever ‘Terrain Response’ technology that gives the Rangie its peerless off-road ability. Nowadays the Rangie doesn’t just compete with other big SUVs, but conventional luxury saloons like the Mercedes S-Class, BMW 7 Series and Audi A8. It has to rival those cars – traditionally their makers’ technological flagships – on every level. Which is why the new car offers higher levels of luxury and cleverer tech than we’ve yet seen from JLR. For the facelift it’s added the dual-touchscreen infotainment setup as debuted in the Range Rover Velar, ‘Pixel’ headlamps with 144 LEDs and four laser diodes each for more than 500m of visibility and much besides. We’re promised a new seat design - adjustable up to 24 (!) ways - makes the Rangie “more comfortable than ever” in the front, and that the ‘Executive Class Seating’ option for rear-seat passengers gives “the impression of a luxurious wraparound lounge-like interior”. Exterior changes include a new grille and bumper, with larger vent blades. At the side the lower accents and vents have been reworked, while at the rear the updated bumper features integrated tailpipes across all derivatives. Long- and short-wheelbase options are available, with prices starting at £79,595 for the former and £112,900 for the latter, and rising to £177,030 for V8-engined examples of Rangies fettled by JLR’s Special Vehicle Operations division. 1.Mercedes-Benz S-Class Without a doubt the benchmark big luxury saloon, the one Audi, BMW, Lexus, Cadillac and even Jaguar and Maserati must define themselves by and be measured against. This car defines the sector and is the one all others must topple. The latest A8 and 7 Series are both much newer than the S and thus have some exceptionally clever tech on-board, but while both are excellent cars in their own right, neither is quite as special as the big Merc. A facelift in 2017 – this generation’s last before it’s replaced by an entirely new S-Class – gave many new things. Chief among them new engines, Merc’s latest-generation in-line six-cylinder diesels and petrols, plus a plug-in hybrid and the S63 AMG’s V8 bi-turbo petrol. The rare-groove S65 is no more, but you can still get a V12-engined S-Class in the form of the super-luxe, super-rare and super-expensive £180,000 Mercedes-Maybach S650. This update also gave the S-Class an array of semi-autonomous driving technology like Active Speed Limit Assist, Active Lane Change Assist and Remote Parking Assist, most of which debuted in the E-Class. But to make sure the S-Class kept its crown as the techiest Merc, it got a few of its own too. The main one is a kind of active cruise control that, as well as sensing and maintaining gaps to other cars, knows to slow you for roundabouts, corners and tolls using GPS. Of course that particular system has been rolled out to other Mercs now, but it’s reasonable to expect much cleverness from the new S-Class, which could be revealed as soon as this year. Because this particular era of S-Class is so near the end of its life, Mercedes has massively cut back on the number of trim levels/equipment combinations if offers. Now there’s just one trim for the non-AMGs – ‘Grand Edition’ – and only the cheapest S350d is available with the short-wheelbase.

Did Fiat-Chrysler and General Motors miss the mark with their models making up half of the slowest selling cars in 2018? Why?

As one may expect from Jalopnik, they only tell a portion of the story. Its a wonderful gossip site, but its completeness leaves quite a bit to be desired. The “days on lot” measurement could mean 50 different things, but if you look at the list, it means that many of those low volume cars “volume” is in fact declining as it has been for quite some time. None of those cars are particularly surprising, and none are super high volume cars anyway. Many are already discontinued and the dealers are trying to dump inventory. Several have been discontinued for several years already, so Jalopnik’s analysis is dumb in many ways, but at least they do note some that have been discontinued. FCA and GM didn’t really miss any mark, Ford isn’t much different, nor is Toyota, BMW, Nissan or any other volume manufacturer for that matter. Consumer tastes have changed in the past decade, leaning more toward the crossover/SUV form factor rather than the traditional sedan form factor. Its happening all over the world in one way or another, and not just in the US. BMW’s US car sales have all but cratered and been replaced by their SUV sales. The handful of SUVs on the list are simply either out of date or out of position. And a few other of these cars are highly specialized, and never sold well (Audi A8, BMW 6, Audi A7, Jaguar XJ, Cadillac ATS, etc), especially at their high prices. In FCA’s case, they simply haven’t invested in their traditional cars in a number of years, and have mostly let the Chrysler brand die from a car standpoint. FCA’s sales in the US grew enormously in 2018, but its all based on trucks, Jeep and SUVs. They announced a new strategy for “regular” cars, but who knows where it goes in a declining sedan sales environment. FCA US actually discontinued the Dart/200 in 2016 as it faced declining sedan sales and re-purposed the factories to make more Jeeps and pickups. And Fiat branded cars have simply NEVER sold well in the US, especially now that the mini car fad has passed in the US (mini, vw beetle, fiat, etc). The Alfa Stelvio is a nice car but preposterously expensive for the US market. Having the 200 on the list is pretty dumb in general, they stopped making it 3 years ago. Mistubishi discontinued the Lancer in 2017 as well. In GMs case, they have a decent car lineup, but again, they are selling into broadly declining sedan market in the US like everyone else. Many of their names on the list are either discontinued or will be shortly, and most are cars. The GMC Canyon is somewhat surprising actually, but there’s more competition, and its also overpriced for the market (I’m looking at them actually to replace an older mid size pickup) All in all, Jalopnik articles are usually out of context. It doesn’t make them less entertaining, but they often miss tons of information. There are a handful of standouts on that list, but 90% of it is completely expected.

What is the problem with Audi India?

There has been a lot of work going around inside Audi India, particularly in 2020. As most of us are aware of the launches that took place from the brand this year, ranging from the RS Q8 to the recently introduced Q2. All of this is done in order to counter the drop in demand that the German automaker has experienced in the last couple of years in India. Audi have been struggling off late to mount a challenge to the other brands coming under the “German big three”, which includes BMW and Mercedes-Benz. The automaker was in fact leading the two in terms of sales for three consecutive years, ranging from 2012 to 2015. All of a sudden the other two caught up and Audi today have fallen a bit backward in terms of strategic planning and mobility for the future. The formative years and the rise of the brand in India. Audi came to the Indian market in the 2007 model year. In fact, it was the last of the German trio to enter the Indian market, with Mercedes-Benz and BMW coming here precisely in 1994 and 2006 respectively. In an attempt to spark brand recognition and make some sort of connection with cricket-crazy India, Audi hyped up the iconic Audi 100 that Ravi Shastri had won for taking the ‘Champion of Champions’ title at the 1985 World Championship of Cricket held in Australia. Audi launched the A4 back then which remained to be its bestselling model in India for more than a decade. While the initial start was quite good, Audi came in to its zone by 2012-13. The data below signifies the cars sold by the German big three in two different time periods: Number of vehicles sold in the 2007-08 financial year (in units), Audi - 451 units. BMW - 2162 units. Mercedes-Benz - 2895 units. Number of vehicles sold in the 2012-13 financial year (in units), Audi - 9350 units. BMW - 8471 units. Mercedes-Benz - 7015 units. From the above data, we can notice the rapid strides that Audi India have taken which has reaped rewards within five years of its entry to the market. It can be credited to the automaker occupying most of the sweet spots available in the luxury market back then. Cars such as the A6, Q5 and Q7 turned out to be great success stories and the A8 was not that far behind. Their focus and strategy was almost spot on and Audi India had quite a few launches planned thereafter. One of their points in their upcoming gameplan was to give more priority to SUV bodystyles, followed by sedan and hatchback ones. This led to the launch of the much-awaited SUV, the Q3 Sport in mid-2013. The Q3 Sport was an affordable Audi which costed at around Rs.27 lakh. While rivals such as BMW and Mercedes-Benz were busy bringing in expensive, high-end hatchbacks in the form of the 1-series and A-Class respectively, Audi promoted the Q3 Sport as a very clever and affordable product instead of bringing the A3 Sportback during the day. Thus, the Q3 Sport virtually had no rivals from the other two brands for almost two years and the early mover advantage worked quite well for Audi. Back then, it looked very much like Audi had found out the winning formula and were spinning rings around the competition. The Q3 Sport was followed by regular updates for their existing models along with attractive discounts and financing schemes offered on them. Also notice the ‘top-down’ product strategy that was in place back then, which established Audi as quite an aspirational brand in India. The sharp decline and learning it the hard way. Audi came into 2015 as the leading brand of the German trio in terms of sales numbers. But what transpired thereafter turned out to be a major turning point in their India operations. Firstly, Audi barely bought forward a new model launch, with most of them being updates of existing models. Even though they were updates, the cars launched back then featured only cosmetic changes and their interiors remained more or less the same. The Q7 and A4 got a mid-cycle facelift which was a good move given the intense competition that existed. Other than that, Audi were relatively quiet and dropped down a bit in terms of their standard. There was also a lot of uncertainty going inside the Volkswagen Group when it came to their India operations. Audi back then were leading the brand surge from the group but the lack of intent from their top bosses in Germany made sure that the other two can catch up. It was not long before Mercedes-Benz got the better of Audi with their large model line-up, only bettered by Maruti Suzuki. Mercedes-Benz dispatched Audi as the best luxury car maker in India, a title which it holds on to even today. Now coming to Audi, their other models like the Q3 Sport and A6 started to feel its age and that was not a good sign. Audi realised it and planned to launch their updates as soon as possible, but the damage had already been done. One of the most important launches for them was for the next generation Q5 in 2017, which did quite good compared to the BMW X3 and the Mercedes-Benz GLC. But Audi had to rub its success to its other marquee products, which it failed to effectively do so. The Volkswagen Group were embroiled in the dieselgate controversy in 2015, which took the steam out of their brand reputation. In order to counter that, brands coming under the group such as Audi were temporarily selling their cars only in petrol, with question marks being applied over the purity of their diesel motors. Although this was a minor factor affecting the operations of Audi India, it was one nevertheless. This was a spanner in the works of Audi India along with the other brands coming under the Volkswagen Group who operated here. Audi were also replaced by Skoda last year as the brand heading the India operations of the Group, much to the dismay of their executives here. All of that reached its peak in 2019, with Audi falling far behind BMW and Mercedes-Benz in terms of sales. Number of vehicles sold in the 2018-19 financial year (in units), Audi - 4,594 units. BMW - 9,641 units. Mercedes-Benz - 13,786 units. Looking at the above data, you can notice that Audi India have lost more than half of their market share in a span of only 6 years. This kind of signifies the unforgiving nature of the Indian luxury car market and how the competition has matured over time. As always, this is not quite the end and there is always light at the end of the tunnel for any brand having their struggles, in particular Audi India. What next for Audi India and how can they counter the drop in demand? Before answering this question, it is clear that the future of Audi in India is very much secure. The brand will not look to exit our market anytime soon and it has certainly done a fair bit in bringing out a few product launches in 2020. Starting from the RS Q8 before the nationwide lockdown, Audi have launched three more products with the recent one being the Q2. If reports are to be believed, Audi are not done yet for 2020 and are planning another upcoming launch. It will be the updated S5 Sportback which was launched internationally last year. Looking at the recent launches, we can assume that Audi India are serious on taking back its crown from Mercedes-Benz as the best luxury carmaker here. There is also a lot of development going on, primarily for providing help to its sister brands such as Skoda and Volkswagen. But the main problem that Audi face is to convince the target audience, mostly the neo-rich that the brand is still worthy enough. It remains to be seen what sort of an approach will the automaker take in order to get back its charm in the market. Coming to another part of the question, how can they counter the drop in demand? In my opinion it will be wise to move outside the luxury car space in order to find new buyers, maybe by developing a new product inside out, particularly for a market such as ours. This could form a sweet spot in the market which in turn can be capitalized on the basis of being the pioneer of the space. Picture Credits: Autocar India and Indian Express. Thank you.

What is the point Volkswagen introduced the Pheaton ultra luxury sedan despite having Audi(A8), Bentley (Flying Spur) and Porsche (Panamera)?

First of all, the VW Phaeton (not Pheaton) was a good example for platform engineering. It shared many components with other upscale cars of VW group, including the VW Touareg, the Porsche Panamera, the Porsche Cayenne and the Bentley Continental. So all these cars benefited from lower R&D cost because they could use components developed for the Phaeton. This platform strategy continues until today. A super luxury SUV like the Bentley Bentayga is based on the Audi Q7 platform which makes it much cheaper to develop. The next point was the plan to uplift the brand VW against its siblings Skoda and Seat. VW should become more expensive and valuable. This is easier when the product range also contains a luxury sedan. If you look at the sales figures of the Phaeton, the car may have been a disappointment. But if you look at the company figures of the whole VW group during these years, the plan worked.

Do you want to buy a Porsche car owned by Amitabh Bachchan valued at about 15-20 lakhs?

Amitabh Bachchan’s Porsche Cayman S is for sale: ONLY 3,700 km done & cheaper than a Jeep Compass Amitabh Bachchan is undoubtedly only of the biggest stars in Bollywood and his car collection can surely make you envy. While the majority ofcars in the Bachchan garage comprises of luxury SUVs like the Land Rover Range Rover Autobiography, Lexus LX 570, to Land Cruiser to a few luxury sedans including a few Mercedes-Benz S-Class and Audi A8 L. The Bachchan family also own performance cars like Bentley Continental GT and a Porsche Cayman S. After selling the Rolls Royce Ghost, Amitabh Bachchan bought the Mercedes-Benz V-Class recently. Now his Porsche Cayman S is up for sale. This is the 2006 Porsche Cayman S and the details have been posted by Exotic Cars In. As per the details, this car has covered a total of only 3,700 km, which is almost new-like. Even though it is 14 years old, the engine seems to be in a showroom-condition so the reliability and longevity should not be a problem. While Amitabh Bachchan and his son Abhishek have been spotted using this Porsche Cayman S in the past, the vehicle has spent most of its time in the garage. It has a white exterior and the pictures show that the vehicle is in a pristine condition without any dents or scratches. The cabin gets black leather upholstery and looks clean. The seller has also mentioned that the vehicle has a VIP number – 11. Many of the cars that belong to the Bachchans have the very same “11” number on the registration plate. Also read: Mahindra XUV300 is now Rs. 1 lakh cheaper The price of the car has not been mentioned by the seller but you can contact on the mentioned phone numbers for more details and price. Since this car belongs to a famous personality, you may have to shell out a little extra to have it in your garage. The exact variant of this Porsche Cayman S is not known but it seems like the base version of the vehicle. It comes powered by a 3.4-litre H-6 engine that generates a maximum power of 295 PS of maximum power and 340 Nm of peak torque. The power goes to the rear wheels through an automatic transmission with Overdrive. The car is located in Mumbai, Maharashtra and is registered in the same place. Last year Amitabh Bachchan sold his ageing Rolls Royce Ghost that he received as a gift. Post that, he has bought the new Mercedes-Benz V-Class and also the Mercedes-Benz S-Class. It seems like the movie actor is working to update his garage and replace the ageing vehicles that are not used much. For more information and details, please contact the seller directly by clicking here .

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