BMW Operating System เจนเนอเรชั่นใหม่ซึ่งข่าวระบุว่าผลิตด้วยวัสดุคริสตัล BMW iX Audi
**บทความนี้เป็นประสบการณ์ส่วนตัวของเจ้าของ 2020 Nissan Kicks e-POWER VL และไม่จำเป็นต้องสะท้อนถึงมุมมองของ
Coupe คือ 2022 Audi e-tron GT (อาวดี้ อีทรอน จีที) เริ่ม 3,621,000 บาท และ Audi RS e-tron GT (อาวดี้
2020 Audi e-tron Sportback 55 quattro S line (อาวดี้ อี-ทรอน สปอร์ตแบ็ก) เปิดตัวอย่างเป็นทางการในไทย
“Much inferior” depends a lot on your point of view. Tesla has been a mainstream brand in Norway for years, and have in that time “successfully” defended the American automotive industry’s reputation in Europe for poor quality. A lot of people have simply been holding out for their beloved German premium manufacturers to come up with an alternative. (see my opening and closing comments, written in 2015, to Christian Bull's answer to What are the biggest complaints from owners of a Tesla car?) Now that the e-Tron is here it has released a lot of pent up demand for a non-American premium EV. Furthermore, sedans are not popular in Norway. The popularity of the Model S and Model 3 has been in spite of their form factor. Norwegians vastly prefer wagons/estate cars and SUVs, which is why the Model X has outsold the Model S by a considerable margin here. The electric car market is very mature in Norway - fully electric cars are, and have been for some time, the most popular “fuel.” This means that Norwegians are far less obsessed with range. Norwegians have caught on to the fact that for the vast majority of people a real world range of 250 km per charge is more than enough. We also have several extensive fast charging networks. 100+ kW chargers are widely available, so on the rare occasion that you need to go more than 250 km in a single day, it’s not so much of an inconvenience to stop for a charge that it’s worth paying a lot extra for. Finally, and probably most importantly, it’s the price. The base e-Tron 50 is significantly cheaper than a base Model X, which is a very expensive car (NOK 499.900 vs. 845.900). Sure, you can easily spec an e-Tron 55 to be at least as expensive as a Model X, and it will in many ways be an inferior car, but the e-Tron covers a much wider market. The Model Y, which looks perfectly suited for the Norwegian market, is still a year away from deliveries in Norway. The e-Tron 50 base model. The “decor” on those 19″ wheels is a sticker!
That's probably pretty normal. All the electric or hybrid and diesel cars have special low rolling resistance tires on them and they're loud as hell. I remember by 2015 Sportwagen TDI was like that too.
Not anymore. At first it certainly was. This is what electric vehicles looked like before Tesla came along. This is the Th!nk City, a Norwegian EV that was in production between 2001 and 2012. It had a range of 160 km, 46 hp and a top speed of 110 km/h. Now, you may or may not like the design, but I would hardly call it sexy. This is a 2010 model Buddy, another Norwegian car (don’t ask): Let’s just face it. EVs pre-Tesla were tiny, slow and not particularly good-looking. And here is what the Tesla Model S looked like when it was introduced in 2012: It had a range of around 400 km and over 400 hp, 7 seats, good storage capacity, was affordable and it looked amazing compared to every other EV that had come before it. It totally blew people away. Fast-forward a decade, and the Model S looks like this: Pretty much the same car in terms of design. It’s undergone a couple of facelifts, but nothing drastic. The current Model 3 looks like this: More of the same really, just a bit smaller. And here is the current Model X: Again, the same design just in a different size. At this point, the design of Tesla cars have become a bit, dare I say it, boring. There is really no innovation in the design department. Meanwhile, the competition among good-looking EVs have become quite stiff. Here is the Audi e-Tron: The Jaguar I-Pace: And of course the Porsche Taycan: These days, I would say people don’t buy Teslas for their design, but for the technology and the incredible performance. When I talk to Tesla owners, they talk mostly about the software and the cool features of the car. The design is neutral, and no one would look twice if they saw a Tesla at this point.
Will the Audi E-Tron eventually outsell the Tesla Model X? Which year are we talking about? Today, near future or 2025? Well, let’s see, the Tesla Model X with the 100 kWh battery (95 kWh available to the user) has an EPA range of 295 miles (Wikipedia) or 325 miles in the recent, newest, upgraded version, according to Tesla. Audi E-Tron with the 95 kWh battery (84 kWh available) has an EPA range of 204 miles. If we account a few percent for degradation of the battery, less-than-ideal road conditions and higher freeway speeds and subtract 25% from the range of each car to get to real-life ranges, we get to 325 (-25%) = 244 miles for Model X and 153 miles for the E-Tron. That’s the range on which customers can actually rely on. If we get to winter conditions, subtract another 10–15%. Not only the E-Tron isn’t in the same league as the Model X, it actually disqualifies itself as a reasonable choice for this class / price segment. It will get only customers who absolutely don’t want a Tesla and absolutely want an Audi. At those differences in performance and range I don’t think that there are many. Yes, Audi does charge faster up to 80% (which is good) and it left a few percent more as safety in the battery to make it last longer, they could have “unlocked” a few percent more at the top, but still - its not even a competitor, yet alone a car that could outsell the Model X. This extra charging speed gets nullified by a much higher consumption, so as a result the Model X actually charges faster, especially if the user mostly charges on Superchargers in the (most common) 10% - 70% state of charge region. Leave aside that Tesla’s Supercharger is already up and running and Electrify America is still building it, it has the Autopilot that will have full self driving capability in a couple of years and it has over-the-air updates. The final point is - Tesla can produce as many Model X as it wants, it has no shortage of the 18650 battery cells. Audi - in contrast - has a shortage of their battery cells. I was asking whether we talk about the year 2025. Yes, by then Audi could start from scratch, massively redesign the car and give it a 130+ kWh battery. But these wouldn’t be the cars we are are talking about today. Edit: I have seen information that initial sales in Spain, Netherlands and Norway were quite good; but actually I am not surprised - first, it is a new car which some people like because it is new and second - it offers some features that Teslas don’t. Let’s not forget - the Model S is available since 2013 and Model X since late 2015. Many people who wanted those already have them. Norway has mostly roads with a speed limit of 80 km/h (50 mph) and people who bought the e-Tron obviously don’t drive very far very often and at those speeds the e-Tron can probably make close to those 300 km. But we are talking about 500, maybe close to 1000 cars per month. Globally. Early birds. Update 1: I wrote all of the above in May 2019. Now the opinion became a fact-based opinion. In US sales the Model X outsells the e-Tron at a ratio between 2:1 and 3:1. Final Update: Monthly Plug-In EV Sales Scorecard: July 2019 In Europe the E-Tron might have a slight home advantage, but don’t think that it is able to flip the ratio. Side note - Audi just recently announced another version of the e-Tron. With battery with 71 kWh gross capacity. Not 120 kWh, but 71 kWh. Less power, slower charging. I don’t think that this will boost sales. For this size and price category this is laughable.
Part of the e-tron’s charging speed is an illusion. Let me give an example. Let’s say that I fill a glass of water at my sink and it takes 8 seconds. Now let’s fill a 1000 gallon tank with a fire hose and it takes 2 minutes. So which is faster, 0–100% in 8 seconds or 1–100% in two minutes? Would you say that my kitchen faucet fills faster than a 500-gallon-per-minute firehose? You wouldn’t say that. That’s not as extreme as comparing a Tesla Model 3 with an Audi e-tron, but there are similarities. Usually when Audi publishes charging comparisons, they compare going from 0 to 100% in their car and in the Tesla car. What is not apparent is that the Audi only has 204 miles of range, compared to the Tesla which, depending on model, might have 370 miles of range. The other trick that blurs the comparison is the display of a charging curve. Audi does two things with the curve. First they show the Tesla along its entire charge cycle, and stretch the Audi curve to match it, when in fact the Tesla had already added as much range as the Audi much earlier in the curve. You can see in this charging curve illustration from Audi that the Tesla Model 3 (the dark gray curve that starts out on top) only goes to about 88%. I’m assuming that Audi is using the Tesla Model 3 Standard Range Plus in the test because of they way they cut it off. If they had used the Long Range model, Tesla would have done better, and if Audi had used their Quattro 50, they would have done worse. The other thing has to do with how lithium-ion batteries charge—faster at first and then a lot slower at the very end. Tesla cars charge much closer to the top than an Audi does, so the charge curve shows the Tesla charging very slowly at the end. Audi doesn’t charge to the full capacity of the battery, so that slow charging region is hidden. They top off at 96% (which they call 100%). If I recall correctly, if you take a Model 3 Long Range Tesla at a V3 Supercharger (250 kW) and compare charging it from 0–204 miles (the max on the Audi) at an Ionity 340 kW DC fast charger, the Tesla finishes first. To be fair, I’ve been talking about the size of the tank in terms of range, rather than energy. The Tesla looks much better because it’s more energy efficient. If we talked about how much energy the battery can hold, then the e-tron does charge faster (although they still don’t charge their battery all the way). That difference probably comes from a more efficient cooling system. Tesla Model 3 charges faster than Model S for just that reason, a more efficient cooling design. To me, the important question is which car gets from Point A to Point B the fastest, and which car spends more time charging to get there. YouTuber Bjørn Nyland runs what he calls the 1000 km challenge with various cars. The Audi e-tron Quattro 55 completed 1000 km in 10 hours 15 minutes. The e-tron 50 took an hour longer. His Model 3 took 10 hours even. Here is his spreadsheet: Nyland notes that the e-tron 50 was tested in wet cool weather, and he estimates between 11:15 and 11:30 for dry roads in summer. The data doesn’t cover what would happen with Tesla V3 Superchargers. Here is the complete list of Nyhand 1000 km challenge videos . The point is that any advantage e-tron has in charging speed is lost due to its lower energy efficiency. In the real world, the Tesla spends less charging time and gets you there faster.
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